MultiConnexions Group would like to wish everyone a Happy NAIDOC Week. In this blog, we explore five ways marketers can engage with Aboriginal and Torres Strait Islander people throughout the year as we mark NAIDOC Week from Sunday 4 July to Sunday 11 July. Always was, always will be! NAIDOC Week is an important annual …
MultiConnexions would like to wish all those celebrating a very happy Eid! May the Eid al-Fitr celebrations bring you enjoyment, happiness, and blessings. In this MultiConnexions blog, we break down some must-know information about Eid and Muslims in Australia and highlight the growing opportunity for Australian marketers. What is it? Eid Al Fitr (or Eid …
Eid Al Fitr – what does it mean for the Australian retail industry? Read More »
In this MultiConnexions blog, Account Manager and Head of Language Services Taylor Emerton muses on the importance of high quality in-language communication in multicultural marketing. Did you know that one in four people in Australia speak a language other than English at home? That is insane! If that’s not enough, Australia’s non-English speaking population has …
The Muslim holy month of Ramadan will begin next week – around April 13 this year (although it begins with the sighting of the crescent moon, meaning it cannot be predicted precisely). It marks the month that the Quran was revealed to the Prophet Muhammad in AD 610. Ramadan is the most important Islamic festival …
Celebrating Ramadan in Australia and around the world Read More »
Known as the festival of colours, Holi announces the arrival of spring (in the Northern hemisphere) and signifies the victory of good over evil. During this period, young and old alike play with coloured powders, paints, or coloured water. Revellers throw pigments at one another in a festive and light-hearted atmosphere. Holi is a Hindu …
Marketers embrace the delightful chaos of Holi 2021 – Holi Hai! Read More »
The MultiConnexions ‘Getting to know you’ blog series provides deeper insight into various important cultural demographics in Australia. In this latest edition, we spotlight Australia’s indigenous aboriginal and Torres Strait Islander people – the world’s oldest living culture. For marketers and brands, reaching out to indigenous Australians is a diverse and inclusive strategy that shows …
Getting to know you series: Aboriginal and Torres Strait Islander people Read More »
MultiConnexions is delighted to present our 2021 Multicultural Calendar, which highlights the most important days and events for diverse Australian communities. Culture speaks louder than language and touches the heart. Marketers who recognise, acknowledge and communicate with audiences during festival periods that matter to them touch their customers’ hearts as never before. Why a calendar? There …
Download your free copy of the MultiConnexions Multicultural Calendar Read More »
Marketers are realising the risks of alienating minority groups through clumsy one-size-fits-all marketing communications” – Sheba Nandkeolyar Leading multicultural and diversity marketing agency MultiConnexions Group has launched a new entity ‘Diversity & Cultural Testing’ to provide tailored services to marketing, advertising and communications agencies that help them develop more inclusive communications that resonate with multicultural audiences. Diversity and …
It’s sweaty summer again, and as cricket tragics and fans of backyard cricket MultiConnexions has partnered with our friends at Batting for Change who are bringing you National Backyard Cricket Day. Join cricket legends like Justin Langer, Alex Blackwell, and Ryan Carters, register your game of backyard cricket to donate to Batting for Change which raises much-needed funds …
