Blog
Beyond the bandana: how brands can navigate cultural engagement without the backlash
Cultural appropriation vs appreciation: when comedy gets it right (and brands get it wrong) Watching Have You Been Paying Attention the other night got me ...
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Holi Festival: An Opportunity to Make Your Marketing Technicolour
Holi, also known as the ‘Festival of Colours,’ is celebrated by millions worldwide. It is said to have originated in India around the 4th century ...
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Year of the Snake 2025: What it Means for Marketers
The Year of the has begun! The Snake is the sixth animal in the Chinese zodiac and is associated with qualities like wisdom, intuition, and ...
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Australia’s Visitor Population is Evolving
Last year was a good one for Australian tourism. The latest Tourism Australia data shows we welcomed 8 million visitors in 2024, an increase of ...
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Orington & Partners and MultiConnexions Group partner to enhance global impact
Orington & Partners jointly announce a new strategic partnership with leading international, multicultural and diaspora marketing agency MultiConnexions Group to help businesses integrate and thrive ...
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Time to celebrate Autumn Moon Festival: how your brand can bond with Asian audiences
The Mid-Autumn Festival (also called Autumn Moon Festival or Mooncake Festival) is a special time to come together and celebrate with friends and family alike. ...
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The Salvation Army Australia Eva Burrows Award Presented to Sheba Nandkeolyar
The Salvation Army Australia Eva Burrows Award Presented to Sheba NandkeolyarFor your dedicated and loyal service to The Salvation Army. Sheba Nandkeolyar, a passionate advocate ...
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Celebrating Autumn Moon Festival Down Under: A Migrant’s Tale
This blog about Autumn Moon festival, which symbolises family reunion and celebrates the bounties of harvest, was written by Yuxi Miao, MultiConnexions Chinese Specialist and ...
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Prosper this Diwali with the Rising Indian Diaspora
What is Diwali? Diwali, also known as ‘Deepavali’ or the ‘Festival of Lights’, is the most significant festival celebrated by the Indian and South Asian ...
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