MultiConnexions
Australia’s Leading Multicultural & International Marketing Agency
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The Business Opportunity
- Census 2021 revealed Australia is a migrant majority nation.
- 51% of people in Australia are born overseas or have a parent born overseas.
- 1,000,000+ migrants have arrived in Australia over the past 5 years.
- 569,000+ international students studying in Australia in September 2022.
- 2.3 million temporary working visa holders are currently in Australia.
- The Australian Government is keen to attract the best of business, professional and skilled migrants to Australia as the top destination and country of choice.
- 750,000+ new arrivals expected in Australia between 2023-2024
- Multicultural is the new mainstream

Do you want to make your brand more diverse and inclusive?
MultiConnexions Group helps government, marketers, and brands as well as creative, digital, media, PR and research agencies to extend their communications and build relationships with New Australians.
New Australians often prove to be the most loyal and revenue generating audience segment in the future.
Why do you need multicultural marketing?
- Australian migrants are fuelling the economy.
- They are highly educated and aspirational.
- They are also culturally driven, love their festivals and traditions and country of origin entertainment.
- They love their community media and special media platforms which allow them to access news and information which are relevant to them.
- Highly professional and affluent, they over index in terms of purchases in several categories including education, property investments, financial services, insurances, wealth products, automobiles, technology and communication products, health, luxury goods, travel and tourism, FMCG and supermarkets purchases.
- A one-size-fits-all marketing strategy does not allow for cultural personalisation which increases engagement and drives revenue.
- Cultural personalisation increases engagement and drives revenue.
We can help you tap into multicultural markets.

Multicultural Marketing
Research, Strategy & Advisory
Creative Services
Language Services
Social Media
Digital Marketing & Digital Programmatic
Traditional Media Services
Community Engagement
Chinese Digital Marketing
Public Relations
Global Connexions
Cross Cultural Consulting and International Marketing
Cross Cultural Training
Cross Cultural Advisory
International Marketing
Global Connexions
Diversity Advisory & Cultural Testing
Our Milestones

MultiConnexions Group CEO & Founder Sheba Nandkeolyar
What Our Clients Say








Our Blog

Celebrating Autumn Moon Festival Down Under: A Migrant’s Tale
This blog about Autumn Moon festival, which symbolises family reunion and celebrates the bounties of harvest, was written by Yuxi Miao, MultiConnexions Chinese Specialist and …

Prosper this Diwali with the Rising Indian Diaspora
What is Diwali? Diwali, also known as ‘Deepavali’ or the ‘Festival of Lights’, is the most significant festival celebrated by the Indian and South Asian …

The Cultural Significance of Diwali and How Marketers Can Celebrate
Diwali is the biggest and brightest festival celebrated by the over 1 billion Indian community worldwide and the 783,000+ Indian diaspora in Australia. Also known …

Getting to know you: African Community in Australia
This MultiConnexions blog was written by Joel Hussain, Marketing Intern. Who are they? While the African community in Australia represents a small population, they are …

Bringing Your Brand Abundance This Mid-Autumn Festival
From reuniting with relatives to munching on mooncakes, Mid-Autumn Festival is an exciting time which is celebrated by Asian countries worldwide. In Australia, it is …

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