MultiConnexions
Australia’s Leading Multicultural & International Marketing Agency
Diaspora Audiences
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Millennials & Multicultural Youth |
International Students
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Multicultural Business Owners
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Affluent Audiences
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International Travellers
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Global Audiences & International Markets
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Leaders in multicultural and diaspora marketing
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Specialists in international
marketing
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Experts in cross cultural training, diversity and cultural advisory
The Business Opportunity
- Census 2021 revealed Australia is a migrant majority nation.
- 51% of people in Australia are born overseas or have a parent born overseas.
- 1,000,000+ migrants have arrived in Australia over the past 5 years.
- 569,000+ international students studying in Australia in September 2022.
- 2.3 million temporary working visa holders are currently in Australia.
- The Australian Government is keen to attract the best of business, professional and skilled migrants to Australia as the top destination and country of choice.
- 750,000+ new arrivals expected in Australia between 2023-2024
- Multicultural is the new mainstream
Do you want to make your brand more diverse and inclusive?
MultiConnexions Group helps government, marketers, and brands as well as creative, digital, media, PR and research agencies to extend their communications and build relationships with New Australians.
New Australians often prove to be the most loyal and revenue generating audience segment in the future.
Why do you need multicultural marketing?
- Australian migrants are fuelling the economy.
- They are highly educated and aspirational.
- They are also culturally driven, love their festivals and traditions and country of origin entertainment.
- They love their community media and special media platforms which allow them to access news and information which are relevant to them.
- Highly professional and affluent, they over index in terms of purchases in several categories including education, property investments, financial services, insurances, wealth products, automobiles, technology and communication products, health, luxury goods, travel and tourism, FMCG and supermarkets purchases.
- A one-size-fits-all marketing strategy does not allow for cultural personalisation which increases engagement and drives revenue.
- Cultural personalisation increases engagement and drives revenue.
MultiConnexions Group Video
We can help you tap into multicultural markets.
MultiConnexions Group CEO and diaspora expert Sheba Nandkeolyar speaks about multicultural opportunities at Australia’s major marketing conference Mumbrella 360.
Our Services
Multicultural Marketing
Research, Strategy & Advisory
Creative Services
Language Services
Social Media
Digital Marketing & Digital Programmatic
Traditional Media Services
Community Engagement
Chinese Digital Marketing
Public Relations
Global Connexions
Cross Cultural Consulting and International Marketing
Cross Cultural Training
Cross Cultural Advisory
International Marketing
Global Connexions
Diversity Advisory & Cultural Testing
Our Milestones
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Years
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International Awards won including Effie Gold
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Global projects
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Languages managed
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Years of average client relationship
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Team of marketing specialists
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Community task force members
Our CEO
MultiConnexions Group CEO & Founder Sheba Nandkeolyar
As CEO & Founder of MultiConnexions Group,
Australia’s leading multicultural & international marketing agency
Sheba has
been a pioneer in recognising the value of Australia's
Culturally and Linguistically Diverse (CALD) communities to
business and society. She has helped clients develop
targeted culturally focused campaigns, expand markets
overseas, especially in Asia and India, and helped
businesses from the Asian region invest and do business in
Australia.
Testimonials
What Our Clients Say
I have had the pleasure of working with Sheba and her team in the past to create very successful local area marketing campaigns by targeting various multicultural audiences, and I wanted to bring this experience and opporunity to the world of superannuation.
Chantal Walker
Chief Member Experience and Growth Officer
MultiConnexions have been great partners of Telstra for
years. They are attentive and open, give sound strategic
advice and they know the Multicultural/LOTE landscape
better than anyone. They deliver quality work on time and
on budget and are a pleasure to work with.
Former General Manager Mobility Marketing, Telstra
Telstra
We’re so blessed by MultiConnexions’ support and
are so grateful for our relationship with you all.
Thanks to the team for another terrific event this
year. We loved it and it is great to see the wonderul
results achieved.
Benjamin James Moyes
Media Relations Director The Salvation Army
MultiConnexions enabled the National Backyard
Cricket campaign to access new, diverse
audiences who had no previous exposure to our
charity’s work. Communications were both online
and on social media via an amazing network of key
Kylie Strawbridge
General Manager, The LBW Trust
MultiConnexions showed a great understanding of the Chinese audience, proposing creative concepts that would resonate with the target audience, as well as working within our existing brand guidelines. MultiConnexions shows great agility in working to tight project deadlines, evolving concepts collaboratively based on feedback, as well as the ability to address outcomes within agreed budgets. An overall positive experience that allowed us to present a fun and unique ordering that was culturally relevant and also in line with Medibank’s company value “For Better Health”.
Gale Schupack
Retail Marketing Specialist, Medibank
I have been collaborating with MultiConnexions for
nearly a decade on a number of projects, product
launches and events. From Telstra to ANZ, I always
find the team very professional to work with and very
knowledgeable on the customer segment,
demographics that we are focussed on. The team
always carry out the collaboration with clear
communication and always willing to take on any
feedback to improve their services rendered. I highly
recommend MultiConnexions to anyone thinking of
marketing their business to a wider audience outside
of mainstream. They are truly a multicultural
marketing agency.
Peter Cai
Bank Manager, ANZ
Sheba was a key part of the team who helped me
turn Western Union from an unknown brand to
number one in the category during my tenure. Triple
digit growth in key country corridors; Australia to
India, Australia to China and Australia to Philippines
and lots of other amazing achievements including
state, national and international marketing awards
were achieved with her terrific work on consumer
insights, multicultural marketing and PR. She was
also a key advisor in other markets where I ran
marketing at the time, including New Zealand, the
South Pacific Islands and key South East Asian
markets – Singapore and Indonesia. Sheba is a
fantastic business partner with great capabilities,
creativity, connections and insights into marketing
to different ethnic communities.
Ed Thian
Former Country Manager Western Union Australia
We can’t tell you how valuable MultiConnexions’ feedback was. The team’s expertise with multicultural audiences in Australia really helped us tell an authentic story.
Maria Rizzo
Senior Marketing Specialist, Telstra
Buzz We Create
Our Blog
Celebrating Autumn Moon Festival Down Under: A Migrant’s Tale
This blog about Autumn Moon festival, which symbolises family reunion and celebrates the bounties of harvest, was written by Yuxi Miao, MultiConnexions Chinese Specialist and …
Prosper this Diwali with the Rising Indian Diaspora
What is Diwali? Diwali, also known as ‘Deepavali’ or the ‘Festival of Lights’, is the most significant festival celebrated by the Indian and South Asian …
The Cultural Significance of Diwali and How Marketers Can Celebrate
Diwali is the biggest and brightest festival celebrated by the over 1 billion Indian community worldwide and the 783,000+ Indian diaspora in Australia. Also known …
Getting to know you: African Community in Australia
This MultiConnexions blog was written by Joel Hussain, Marketing Intern. Who are they? While the African community in Australia represents a small population, they are …
Bringing Your Brand Abundance This Mid-Autumn Festival
From reuniting with relatives to munching on mooncakes, Mid-Autumn Festival is an exciting time which is celebrated by Asian countries worldwide. In Australia, it is …
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