Sheba was recently awarded the prestigious and inaugural IAA Inspire – Champion Award which paid tribute to her lifetime achievement and contribution to the global marketing communication industry.
Celebrate life…and enjoy…life is too short! Any negative situation in life or work can be turned into a positive outcome. And if you make people the key in all that you do, the outcome is always successful!
Sheba’s promise as a CEO is to transform every agency client relationship into a true strategic marketing partnership. Treat clients’ business and their money as your own! Discover what you love doing and get paid for it too!
Sheba leads the agency as a very hands on CEO, involving herself in working on clients’ marketing strategies and leading the team. Sheba thinks on her feet and values change as a way of life. As a leading multicultural strategist, her strategic insights & advice have assisted marketers across several industry categories including financial services, telecom, automobiles, health, pharmaceuticals and various FMCGs. Her strength lies in assisting marketers to drive new market segmentation strategies, such as the highly profitable multicultural segment, adding them to become a regular part of the prevailing marketing mix. Sheba is a leading Cross-Cultural trainer and leads the India practice. She contributes to facilitations of bilateral trade between Australia and Asian countries, especially India, through her Industry & Board positions. She continues fostering her passion for mentoring and training young people to tenter the world of Marketing & Communication. She is a regular speaker at industry conferences, client offsite planning meetings and at universities including the Australian School of Business.
Current Industry Positions:
Board Member, Australia India Council
National Vice Chair, Australia India Business Council (AIBC)
Director, International Advertising Association (IAA) Australia Chapter
Chair, Women in Business Chapter, AIBC
Two decades of global industry experience across the fields of Marketing, Advertising and Communications
Programme cum Marketing Faculty Member, IIM, Lucknow (Indian Institute of Management, India)
Senior Management roles at McCann & Interpublicity
Founder of MMG Australia / Multicultural Connexions, now integrated with Multicall as MultiConnexions
Cross border experience across Australia, China, India, U.K., Germany & USA markets
Australian Federal Government – ATO, DIMA, DOHA, AQIS, Census among others
NSW Government – EPA, Sydney Water, NSW Tourism, RTA (RMS) among others
Asia/India Clients – Coca-Cola, Nestle, Glaxo, Reckitt, Uni Lever, Emami Group, India Tourism, BHEL, State Bank of India, LIC and Unit Trust of India among others
Australian commercial clients – Telstra, ANZ, Moet Hennessy, HSBC, Toyota, MBF-BUPA Group, VISA, NRMA-IAG, Telstra, Australia Post, Western Union, Westpac, NAB, CBA, Boots, Disney among others
IAA Inspire – Champion Award 2015/2016
CLIO & DILO (USA) for Glaxo
Gold at CANNES for India Tourism
Ogilvy International Award for best PR campaign for Boots – Product Ostelin
Ogilvy International Award for Best Marketing Campaign – Western Union
Asia Pacific PR Award for DIMA Olympics multimedia campaign and international media launch
EFFIE GOLD for the best Multicultural Marketing campaign, MultiConnexions
CRC Multicultural Marketing Awards – Telstra (Long Distance calling), BigPond & NRMA Insurance
Westpac CEO fast and furious agency medal – Westpac Asian/Chinese Term Deposit
Arch of Excellence for ‘Best Entrepreneur’ category, Govt of India (1999)
Excellence in Business award – UIA
Business Woman of the Year award – GOPIO
South Asian Community Role Model award – Rabitah