Download your free copy of the MultiConnexions Multicultural Calendar

MultiConnexions is delighted to present our 2021 Multicultural Calendar, which highlights the most important days and events for diverse Australian communities. Culture speaks louder than language and touches the heart. Marketers who recognise, acknowledge and communicate with audiences during festival periods that matter to them touch their customers’ hearts as never before.

Why a calendar?

There are people from over 190 countries in Australia. We collectively speak over 300 languages and 21 per cent speak a language other than English at home. The cultural events these communities mark represent relevant and valuable occasions for businesses to be aware of, and potentially tap on to target the growing diaspora here in Australia at a time when they are most receptive.

For example, Lunar New Year celebrations in Sydney typically attract up to 1.5 million people annually, making it the largest event of its kind in the Southern hemisphere.

The next big event in our cultural calendar is Holi which is a hugely important cultural festivity celebrated by the South Asian diaspora in Australia, including the extensive Indian, Sri Lankan, Nepalese, and Bangladeshi audiences among others.

How the MultiConnexions Calendar can help:

Plan to ensure your brand is present at the most important times – showing that you support and care for your audience and their interests

Better understand culturally significant days and festivals that will guide your promotional activities, campaign strategy, and brand messaging

Meaningfully engage with diaspora, tapping on culturally important symbols, traditions, and rituals and that will endear your brand to customers

Certain festivals represent immense revenue opportunities that should not be missed

How to get it

To request your free copy, simply complete the below form and we will be in touch right away

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