Blog

image source: officeholidays.com
Blog

Time to celebrate Autumn Moon Festival: how your brand can bond with Asian audiences

The Mid-Autumn Festival (also called Autumn Moon Festival or Mooncake Festival) is a special time to come together and celebrate with friends and family alike. In fact – it is the second most popular holiday after Lunar New Year in China! The Festival falls on the 17th of September this year and over a billion people will celebrate worldwide. Though the two largest groups that celebrate within Australia are the Chinese and Vietnamese communities, others such as the Malaysian, Singaporean, Japanese and Korean communities also partake in variations of festivities.

Scroll to Top