Channels: Press | Digital | eDM | Social Media (WeChat)
Languages: Traditional Chinese | Simplified Chinese
Impact: An opportunity existed for AustralianSuper to better connect and reach out to the Chinese audience in Australia. MultiConnexions strategically capitalised on one of the biggest calendar events of the year, Chinese New Year, to share good will messaging while also building stronger brand presence of AustralianSuper across the affluent Chinese community. Throughout the integrated campaign, topical, bright red and emotive creatives were used which resonated well with the target audience. As a result, the campaign saw strong engagement amongst the audience and was well received by the community during this festive period.