Client: Belong Mobile
Channels: Digital | Pre-Roll Video | Social Media (WeChat & Weibo)
Language: Simplified Chinese
Impact: Fairly new and young telecom brand, Belong, entered the market with the differentiation of offering competitive, affordable and shareable data. Wanting to tap into the Chinese market with their latest mobile data SIM-only plans, Belong collaborated with MultiConnexions to help drive brand awareness in line with the prominent Chinese New Year period. Leveraging on the concepts of gifting and good will messaging during this festive time, along with thematic creatives using lucky red packets and swaying red lanterns, combined, delivered a very eye-catching and impactful campaign which was well perceived by the Chinese community.
