ANZ – Year of the Dog

Client: ANZ Bank
Channels: Press | Digital | eDM | Pre-Roll Video | Social Media (WeChat & Weibo)
Languages: Traditional Chinese | Simplified Chinese | Vietnamese | Korean
Campaign Period: February 2018

Impact: Helping customers to easily achieve and realise their financial goals is at the heart of what ANZ strives to do. ANZ continued to partner with MultiConnexions to deliver and execute a fully integrated campaign, targeting ethnic Chinese, Vietnamese and Korean backgrounds. Understanding the importance of prosperity amongst the Asian communities in Australia, Lunar New Year presented a timely period for customers to consider starting the new year with an abundance of savings and to highlight key product offerings with special bonus offers. In doing so, MultiConnexions helped to position ANZ as the bank of choice for International customers.

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