Marketers can’t continue treating multicultural audiences as ‘an afterthought’

MultiConnexions boosts investment into strategy and insights with appointment of Kaiyu Li as new Director of Strategy and Insights

MultiConnexions, Australia’s largest independent multicultural marketing agency, has today announced the appointment of Mr. Kaiyu Li as Director of Strategy and Insights. The new appointment will see the company boost its strategic and insight capabilities for its existing and future clients.

Kaiyu Li said, “I believe brands can do much better than they currently are in the multicultural space. Settling in a new country is a very emotional life journey with many practical needs. The opportunity is in both emotional connection and innovative solutions. Marketers can’t continue treating multicultural audiences as an afterthought. Australian marketers seriously need to step their cultural intelligence game up.”

“It’s exciting to join MultiConnexions, and I look forward to working with a passionate team who lives and breathes diversity on the impressive portfolio of clients. I am keen to bolster the company’s strategy and insights competencies to further elevate our communications solutions,” continued Li.

Commenting on Mr. Li’s appointment, MultiConnexions’ Co-Founder and CEO Ms. Sheba Nandkeolyar said, “Kaiyu joins MultiConnexions at an important time in our company’s growth. I am confident Kaiyu’s strategic insights, and extensive experience across Asia will be a value-add to our clients, who are eager to target the rapidly growing new Asian audiences among other multicultural audiences.”

Li has close to two decades of cross-border experience with some of the world’s leading multinational brands. His career has spanned strategy roles with creative and media agencies in China and Australia. In his previous appointments, he was Chief Strategy Officer with Y&R China, and Group Strategy Director with Mediacom Sydney. He has served Gap, Danone, Pfizer, Dell, Nike, P&G, McDonald’s, HSBC and VW.

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About MultiConnexions
MultiConnexions (MCX) is a full service, award-winning agency specialising in multicultural/ new audience/ Diaspora marketing, advertising and communications. Services include providing strategy, research, media planning and buying, advertising, public relations, and digital and social media solutions for ROI driven campaigns. Our strategies give our clients the marketing edge to stay ahead of their game.

For further information, or to schedule an interview with Kaiyu Li, please contact:
Katrina Hall, PR Manager at MultiConnexions
Ph: +61 2 8705 5600

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