It’s that time of year again; December has just gone by. What is the real meaning of Christmas? Is it the gifts under the tree, the fairy lights everywhere, the cards in the mail, dinners with family and friends, and the huge marketing campaigns? The story of Christmas began many years ago but the magic …
“Kung Hei Fat Choi!”These were the first words the Multicall team greeted each other with when we returned to work in January 2011. Just when all the Festive Season celebrations seemed to have died down, Chinese New Year was upon us and we couldn’t think of a better way to start the working year! Many …
Monday 23 January sees the beginning of the Chinese New Year festivities, opening what is destined to be a lucky year according to the Chinese zodiac. In Chinese mythology, the Jade Emperor called a race across a fast-moving river. The first twelve animals who reached the other side would feature in the zodiac which the …
Who am I? I am ethnic, yet not ethnic enough! I am Australian, yet not Australian enough! I am becoming Australian, yet so different! I am a very complex individual, I am a 1.5er! ‘1.5’ generation refers to immigrants who have come in with their parents either as children or at most as teenagers. They bring with …
Diwali or Deepavali is popularly known as the “festival of lights” and is the most important and biggest of all Hindu Festivals. It is like Christmas for the Indian community. For an Indian business owner it would be the start of a new financial calendar. The festival is normally marked by four days of celebration …
A new multiculturalism is evolving and will change the face of advertising as it has started doing so in the US, a country marked and characterised by migration and multiculturalism. Multiculturalism has always pointed a finger at the minority. In the advertising industry it is treated as something not necessarily equal to but different from …
Redefining Multiculturalism – Learning from US Census 2010 Read More »
Over the past two weeks, our agency has definitely been marked by a spirited enthusiasm as we approach one of the busiest periods in the business calendar – Autumn Moon. One thing that noticeably stands out is the constant ring of the doorbell. More often than not, it is representative of another delivery of rectangular …
The Moon Festival is a traditional celebration of the Autumn harvest and celebrated by the Chinese, Vietnamese and Korean communities. According to Chinese legends a Moon Maiden appears on the 15th night of the 8th lunar moon in the year. Upon this magical occasion, children who make their wishes to the Moon Maiden will find …
What is Census?The Census aims to take a snapshot of Australia on Census night. It aims to accurately count the number of people in Australia, their key characteristics, and the dwellings in which they live. The 16th Census of Population and Housing will take place tonight. It marks a significant milestone — 100 years of national …
By Priya Rao The Richter 9.0 magnitude Tohoku Earthquake that hit Japan on 11th of March 2011, causing tsunamis to wipe out villages in the Northeastern parts, followed by a series of nuclear disasters threatening the whole nation months after the tragedy is a haunting reminder to the uncertainty of global economic recovery.Numerous media have …
