Operation Sovereign Borders – Multicultural Campaign

Client: Department of Immigration and Border Protection – Operation Sovereign Borders
Channels: Media Relations, Media Partnerships, Media & Community Launch Events, Ambassadorial Programs, Community Association Partnerships, Educational Boardroom Sessions & In-language Flyer Distribution
Languages: Tamil, Sinhala, Dari, Vietnamese, Bengali, Urdu, Burmese, Somali, Arabic, Kurdish, Farsi & Nepali

Impact: The community engagement campaign proposed to increase awareness, interest and engagement about the OSB policy among diaspora communities while addressing barriers around language and culture. The primary aim was to educate and empower diaspora communities about the Australian Government’s Operation Sovereign Borders OSB policy. The objective was also to encourage onshore diaspora communities to share this information with their family and friends overseas. This was done using a variety of channels to reach our target audiences, all in their own language.

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