Orington & Partners jointly announce a new strategic partnership with leading international, multicultural and diaspora marketing agency MultiConnexions Group to help businesses integrate and thrive in a globalised framework.
The partnership allows Orington & Partners to tap on the agency’s extensive expertise in multicultural, international, and diaspora marketing while MultiConnexions Group will benefit from O&P’s cross-border corporate and financial advisory, management consulting, and business expertise.
Wei-Khing Seow, Orington & Partners Executive Chair said: “Orington & Partners is delighted to commercially and culturally partner with MultiConnexions to better and more expansively service businesses and government agencies in their needs to reach the local communities and diasporas in Australia and internationally, through our combined office network in Sydney, New Delhi, Johannesburg and Singapore.”
MultiConnexions Group CEO and Chief Strategy Officer Sheba Nandkeolyar said: “MultiConnexions is committed to assisting our clients to realise the business opportunities that spring from globalisation and the relationships between international markets. Along with our core multicultural, diaspora and international expertise, our partnership with O&P allows our clients to benefit from innovative management consulting, corporate advisory, and capital raising abilities.”
Under the partnership, India and China corridors have been identified as key areas of opportunity. In 2023, India was Australia’s fourth-largest export market and fifth-largest trading partner, with two-way trade totalling $49 billion.
Nandkeolyar, a former National Chair of Australia India Business Council, added: “With the signing of the Australia India Comprehensive Economic Cooperation Agreement (CECA) imminent, the bilateral business relationship between Australia and India is set to flourish.”
Australia expects India to emerge as its second largest trade partner after China, up from sixth in 2021–22, India expects its bilateral trade with Australia to double within five years of the implementation of the ECTA.