Telstra – COVID-19 Campaign

Client: Telstra
Media: Display, Mobile, Video Pre-roll, WeChat, Facebook, Radio & Print
Audiences targeted: South Asian, Chinese-speaking, Greek & Italian

During the COVID-19 lockdown, Telstra understood that its customers would need data more than ever.

Telstra worked with MultiConnexions to launch “Helping keep us connected while we’re apart” with one aim: To tap into the South Asian, Chinese, Greek and Italian markets.
Australia’s network needs changed, with most people working from home, schooling from home and using tech to stay connected to those that matter.

And Telstra added value to its customers through Unlimited calls, Additional Data, Fee Waivers & Work from home tools.

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