What is the critical missing piece in the puzzle while doing business with India or China? The answer is cultural understanding. Relationships matter in building trust, and only when there is trust will Asians do business with Australians. Yet how often do we hear Australian business leaders say, “Let’s cut to the chase and get …
While the term Little Red Book in China may previously have brought Chairman Mao’s book of the same name to mind, today’s Chinese may associate it with something altogether different. Little Red Book – the go-to online retailer for overseas luxury goods Little Red Book – Xiao Hong Shu in Chinese – is an app that has attracted over 17 million consumers …
This weekend, I spent a day at Sydney’s iconic Blue Mountains with an old friend. The changing colours of the autumn leaves drew us there, and the reds and yellows were truly beautiful. I was busily snapping pictures on my phone and posting the beautiful scenes on WeChat, and receiving lovely comments and likes instantly from my friends …
It was a packed house this morning at Doltone House, Sydney for the ‘Diversity Delivers’ IAA Thought Leadership Breakfast Forum hosted by Mumbrella, where leading diversity/ industry experts were in agreement for the incontestable business case for diversity. Ipsos Australia research indicates that organisations with ethnic and gender diversity at senior levels are financially outperforming their competitors – this is …
A slow grin spread across my face this afternoon when leading Australian marketing trade publication B&T’s newsletter hit my inbox, and I read the blurb attached to an article titled: Four’ N Twenty Campaigns To Save our Slang. “Hunt is on to find top Aussie slang,” read the blurb. “We’d like to nominate ‘merci beaucoup’ and 这些馅饼是可怕的,” …
