Lunar New Year (commonly called Chinese New Year) is one of the oldest and most important traditions in Asian culture. On the 28th of January, 2017 celebrations will come to a crescendo as we enter the ostentatious ‘Year of The Rooster’. This is tenth sign of the Chinese zodiac, and the rooster is generally said to be loyal, sociable and friendly (albeit, a little bossy). While celebrations go on for several weeks, the Lunar New Year period is typically a time when Chinese and other East Asian families come together with their family and friends to honour traditions, to enjoy each other’s company and to hope for a bright future.
Last week, the MCX team attended the ReTHINK TV Marketing Forum in Doltone House, Jones Bay Wharf – Sydney, where there were plenty of fascinating insights as well as facts and figures showcased by industry leaders and corporate heavyweights. Among them was Tess Alps, the charismatic and passionate Chair of Thinkbox – the marketing body for commercial TV in the UK, who delivered an engaging speech on her vision for the future of television.