Five Tips for Engaging Multicultural Diasporas this Festive Season
Australia’s multicultural environment is no secret, and marketers cannot afford to ignore the spending power of ‘new audience’ Diasporas. This Festive Season, connect with ‘new audience’ Diasporas and tap into their enormous marketing potential by tying in with cultural festivities. As Christmas is widely celebrated among Western cultures, so too is Diwali among Indian and …
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