New Year — New Strategies? New Audience buzz… Adland caught napping while bosses search for new revenue strategies!

This article was featured in B&T on 1 December, 2014. To read the full article, visit: http://www.bandt.com.au/marketing/customer-disruption-game-changers

First came the ‘digital disruption’ and now the ‘customer disruption’ – and it will short fuse those companies who are not willing to adapt their strategies to the changing market’s mood.