March 2011

I want everybody to picture a Chinese marketing manager. He’s overseeing the entry of authentic pre-made dumplings to Australia. His target market are suburban “true blue” Australians who like a bit of oriental cuisine, but find going to the crowded stores in Chinatown to hunt through suspicious products in foreign languages rather intimidating. “Well first …

The Art of Stereotypes Read More »

It’s 11:30 am. You are walking past Sydney’s iconic Darling Harbour as your Ipod croons M.J’s ‘Black or white’. You suddenly see a whole lot of people coated in colour from head to toe playfully spurting water on each other. As you revel in this moment of contradiction, you realise the synchronicity of Australia and India during the month …

From Holi to Halloween Read More »